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If you’re asking yourself whether you should invest in another landing page, the answer is yes. Always yes.
While landing pages may only demand one thing from a visitor, they offer plenty to you in return. Here, content operates as the currency, and your offers stands as the product. Eventually, the goal is to convert that content into revenue, and offer a more salient service in return.
It’s been proven that the more landing pages you create, the more powerful your online presence.
Here’s why you should consider adding 10-15 landing pages to your website.
Landing pages are like a goldmine for lead generation.
They let you garner interest for your brand, obtain contact information, and form a relationship through your content. Simply put, this is the most optimal way to convince people to convert. If you’re directing someone to your homepage instead of a specifically designed landing page, you’re missing out on many potential leads.
The number of landing pages you have is also important. According to HubSpot, landing pages don’t affect leads when you expand them from six to 10, but they do generate a 55% lead when you upgrade them anywhere from 10 to 15. Some companies even go as far as creating 40 different landing pages.
Landing pages are made to zone in on only one element. Maybe you’re offering an E-book, a free consultation or a product sample. When a user clicks on a link to get there, they’re not flooded with 10 different Call to Actions (CTAs). Instead, there’s only one clear CTA that’s in harmony with their intentions.
When you simplify and condense the process, you have more opportunities for conversions. Other pages on your website can take on a broader approach, with extensive information that doesn’t guide people to one action. On landing pages, however, the message is as concrete as the mouse clicking on it.
This is probably one of the most beneficial effects of creating multiple landing pages. There’s no one-size-fits-all marketing strategy, so you can’t expect there to be a one-size-fits-all landing page.
Different people are drawn to different fonts, colors, offers, photos and deals. When you offer more variety, you’re giving people more opportunities to find something on your website that they may like.
Diverse options can make your brand accessible to a wider variation of people. For example, say you’re a skincare brand looking to generate leads. You can filter out your landing pages based on gender, age, ethnicity and skin type. Then, you can spotlight one aspect of your service. When you target your audience, you’re making them feeling like your brand belongs to them. Multiple pages help you achieve that.
Understand the clientele your serving is one of the best things you can do for your business. That customer information is invaluable for structuring your services, posting on your social media accounts and targeting your audience with email and content marketing.
The data entered on your landing pages feeds you direct insight into the types of people interested in your product, and you can use that demographic information to further target them. You can study zip codes, ages and genders to really narrow in on who wants your products and how you can market it to them.
We cannot stress the importance of testing enough. Simply changing one color or one word on your landing pages can result in an enormous increase in conversions. And unfortunately, there’s no direct manual on how to do this. Something that worked for one landing page may not always work for another, depending on what the specific CTA is.
That’s the beauty of A/B testing: You have the power to test every aspect of a page. Creating multiple landing pages and measuring their success rates can increase your conversions. Not only are you actually generating more leads, but you’re learning what it is that generates those leads. And these are things you can apply to other aspects of your campaign.